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6 books to help make your marketing more successful in 2024

Search Engine Land

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, Get calls from sales reps.

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6 marketing books to read in 2024

Martech

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

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How to Select Meaningful B2B SEO Keywords

Moz

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? Gather seed list.

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Top Email Design Trends for 2019

Litmus

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. Learn about Interactivity. 2018’s Top Email Design Trends.

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Unprompted: 7 specialized AI tools you need to try

Unbounce

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.