Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Most searchers or shoppers would like to see your products from a different angle, which is why most ecommerce store owners leverage video tutorials on how to use a product.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Neil Patel

DECEMBER 3, 2021

Other organizations to search can include: Canadian Marketing Association (CMA) American Advertising Federation (AAF) Association of National Advertisers (ANA) Social Media Association (SMA) Association of International Product Marketing and Management (AIPMM). How do you become a subject matter expert?

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. But try to generate an understanding of how you speak to your product, especially in relation to your clients in the industry that you're in.

SEO 60

SEO Whitepaper User-Generated B2C 60

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 86

Product Marketing Marketing Strategy Product Whitepaper 86

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. What’s a content brief?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 61

Product Whitepaper Product Marketing Management 61

Sprout Social

MAY 18, 2016

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Create a Product Need. Show Your Product Market Fit. Hey #SanAntonio !

User-Generated 83

User-Generated Whitepaper eBook Partner Marketing 83

Duct Tape Marketing

AUGUST 23, 2023

The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. They said sales and marketing. So teaching them about your product. That's the thing.

Energy 54

Energy Whitepaper Health Transform 54

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. AllisonWert Click To Tweet.

Content Marketing 108

Content Marketing Whitepaper PR Marketing 108

Marketing Insider Group

MAY 25, 2021

It can empower you to educate, attract, and convert prospects into leads and loyal customers. Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Whitepapers.

Content Marketing 143

Content Marketing Energy eBook Marketing 143

Marketing Insider Group

JANUARY 2, 2013

This is not easy or fast, but is a crucial element of content marketing. Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Be the best at something, then write about it. Be personal.

Marketing Strategy 98

Marketing Strategy Whitepaper Content Marketing Marketing 98

Hubspot Marketing

AUGUST 9, 2018

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need to Be a Marketer.

PR 118

PR Marketing Marketers Non-Profit 118

CXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. The point of demand generation is to educate your customer and spread brand awareness—not to gain an email address. If you change your strategy, you need to change your metrics. Clicks and conversions are typical KPIs for paid media.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. Learn about Interactivity.

Copywriting 107

Copywriting Gen Z Whitepaper Email Marketing 107

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 95

Copywriting CMO PR Social Media Marketing 95

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. So I don’t know if it’s as much as re-skilling as education around the tools and just the products are coming out and how to use them with your existing roles and jobs.

Copywriting 93

Copywriting SEO Price User-Generated 93