Remove B2C Remove Education Remove Target Market Remove Whitepaper
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Expanding beyond borders. Image via Pixabay. Be a helper, not a salesperson.

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What Is B2B Marketing?

Marketing Insider Group

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Study Your Target Audience. Another factor to help you decide where to spend your marketing budget and resources is your target audience. White papers. Email Marketing. Source: Semrush.

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Is Blogging Dead? 14 Content Marketing Experts Weigh In!

Dana Nicole

I can see how B2C companies might be focusing more on creating content through social media, but in our case we rely heavily on our company blog plus an extensive network of blogger outreach on other websites to keep our marketing funnel moving. 14 Content Marketing Experts Weigh In! Jake Rheude, Red Stag Fullfillment.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

Moz

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.