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Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true! .&#

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Marketing, Death and Taxes

Marketing Insider Group

Jeff theorizes that success is not dependent on the typical predictors: intelligence, passion, knowledge or education. The second article that inspired me was &# How Forethought (Not Intuition) Separates the Good from the Great &# by Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business. And we are in the fortunate position of educating others. My sarcasm aside, I really do try to educate them through on the process and the challenges.

B2C 75
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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Demographically bloggers also have higher incomes and education levels than the general population. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. They spend on average more than 10 hours a week blogging.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

The trust comes with the educational and value added content. The good news is that most business owners and marketers can figure out who there target audience is and what their needs are with technology like survey monkey – or even a simple phone call to a current customer. Daniel, Great point.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Just until we can then take the learnings and educate our content generators on how to be more social. .&# Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Just until we can then take the learnings and educate our content generators on how to be more social. .&# Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary.