Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 100

Education Marketing Strategy Branding Energy 100

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 107

Promotion B2C Retail Direct Mail 107

Search Engine Land

OCTOBER 19, 2023

No training or education. B2C companies. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi.

CMO 113

CMO B2C Education Marketing 113

Search Engine Land

OCTOBER 25, 2023

Many surveys have shown the biggest barrier to implementing AI is a lack of training and education. organizations operating in both B2B and B2C. SMBs also expect to save money as a result of using AI for marketing, with 72% saying it will save them up to $5,000 per year: Barriers to entry. Read the report. An AI Awakening (PDF).

B2C 118

B2C Education Marketing Marketers 118

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. To educate the public, Velcro Brand Companies created a music video in which a cast of lawyers sings about why it’s incorrect to use “velcro” as a noun or a verb (for example, shoes with velcro). A cruise line writes romance stories. No, really.

B2C 88

B2C Content Marketing Food Transform 88

Martech

JULY 27, 2022

While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% The least: Healthcare Services (0%) and Education (8%). More than 50% of companies fail to comply with these laws despite stating on their websites that they need to do so.

Law 142

Law B2C Education Digital Marketing 142

Search Engine Land

DECEMBER 21, 2023

You probably know the feeling if you have friends who work in B2C marketing. “Oh, They draw heavily on research from The B2B Institute at LinkedIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. As someone without a formal marketing education, she asked a lot of questions.

Transform 111

Transform B2C Whitepaper Marketing 111

Search Engine Land

OCTOBER 25, 2023

Target keywords have lower search volume, are longer tail, and contain more industry-specific jargon relative to target keywords for business-to-consumer (B2C) companies. The sales cycle is much longer and harder to measure compared to B2C. Do not allow SEO to become siloed and underinvested.

SEO 115

SEO Non-Profit B2C CRM 115

Martech

DECEMBER 19, 2023

If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. As someone without a formal marketing education, she asked a lot of questions.

Transform 120

Transform B2C Whitepaper Marketing 120

Hubspot Marketing

JUNE 19, 2023

Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers.

B2C 144

B2C Analytics User-Generated SEO 144

Hubspot Marketing

MARCH 23, 2021

B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18% , respectively, of total revenue. Alternatively, if you work for a B2C (product-focused) company, Deloitte reports 15.9%

B2C 126

B2C CMO Energy Marketing 126

The CMO Survey

FEBRUARY 24, 2021

B2C Product and Service companies reported the highest levels (32.1% Climate, health, education, and immigration lagged and tended to be backed by sectors with a stake on the topic (e.g., The hardest hit sectors were B2C Services (12.3%). How has the role of marketing in your company changed during the last year? and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

Martech

SEPTEMBER 26, 2022

With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. It’s all about answering questions, positioning your firm as the answer to customer challenges and educating people. Get MarTech! In your inbox. Processing.Please wait. See terms.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

B2C 21

B2C Content Marketing Product Millennials 21

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 80

B2C Education Marketing Marketers 80

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Martech

JULY 28, 2021

The user bases of social media platforms vary by factors like age, gender and education level. This new feature may be especially useful for B2C or D2C brands whose target audiences are particularly active on Twitter. More on the announcement. The Shop Module is a carousel of products.

Product 135

Product B2C Education Branding 135

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. 26% claim that a top investment in the coming years will be video editing software, compared to 14% of their B2C counterparts. B2C will feel it first. Keep a finger on the pulse of B2C industry trends. Return to in-person events.

B2C 94

B2C Health Marketing Marketers 94

Martech

OCTOBER 16, 2023

Because the onboarding is to educate you on some facet of the brand, product or service. Two journey emails B2B marketers use often are onboarding programs and post-purchase education. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. I’m glad you asked!

eCommerce 135

eCommerce Law Shipping Email Marketing 135

The CMO Survey

AUGUST 28, 2019

B2C companies are most likely to take a stance. It might be worth studying the Education sector, which rates itself 20% above the average of other sectors on these metrics. #7—Mobile B2C Services companies expect to hire the most at 8.6%. B2C Services companies report the most replacement. Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

AUGUST 4, 2022

The reality is, you can still have professional, educational or even highly technical content that still incorporates a fun, caring, or engaging tone. If your company is B2B, communicate to your audience in an educational, informative way. If your company is B2C, strike an emotional chord. Everyone loves a laugh.

Branding 122

Branding Inbound Marketing B2C Education 122

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community.

Customer Journey 117

Customer Journey B2C Marketing Marketers 117

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 124

SEO B2C PR Whitepaper 124

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Google Workspace inboxes are email accounts managed by businesses or educational institutions that reside on Google servers.

Email Marketing 135

Email Marketing User-Generated B2C Education 135

Rock Content

DECEMBER 15, 2023

Understanding the Essence of B2B Customer Experience and the differences between B2B vs B2C Customer Experiences When you shop for yourself online in a B2C transaction, you know what you’re looking for in a deal. Educating everyone and showing them what to do and how they do it is an important part of the customer experience.

Customer 72

Customer B2C Price Customer Journey 72

SocialPilot

JANUARY 31, 2024

With its horizon expanding in B2B, it is also well renowned in the B2C industry. Microsoft caters to both B2C and B2B SaaS industries, providing software such as Microsoft Azure and Microsoft 365. This will improve brand trust, gain audience engagement, and educate everyone with its new software.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 136

Branding B2C Real Estate User-Generated 136

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. Popular AI Applications in Marketing. Nearly half are utilizing AI to target customer decision making (49.6%).

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Our Q1 2024 Influencer Marketing Survey found 40% of consumers say they prefer to interact with micro and nano-influencers.

Influencer Marketing 77

Influencer Marketing Market Trends Gen Z Fashion 77

Hubspot Marketing

APRIL 2, 2024

Energy sustainability platform Net4energy redesigns for both B2C and B2B customers. Net4energy aims to inspire and educate users with guides, ebooks, and helpful content. Additionally, the site's elements are easy to engage with across devices.

Energy 98

Energy User-Generated B2C eBook 98

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Hubspot Marketing

AUGUST 15, 2018

This general data about optimal post timing is a great starting point for growing an engaged Instagram audience, but if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social’s research.

Non-Profit 145

Non-Profit B2C Energy Education 145

The CMO Survey

MARCH 18, 2021

The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. The sectors adding the most marketing jobs were consumer services (24%), healthcare (18%), education (14%), and tech (14%). These numbers are similar to the 9.0% Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. CompareCamp.

B2C 127

B2C User-Generated Entertainment Management 127

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Their posts offer high educational value and most often link to studies and research.

Pharmaceutical 130

Pharmaceutical Thought Leadership B2C Social Media Marketing 130

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send educational content, discounts, or product updates. 🎓 Findings Sending direct mail (e.g.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Set Up

MAY 2, 2023

There’s actually a lot of interesting marketing by insurance companies, particularly in the B2C space. Even though we are technically B2B, we know our customers are people first, so we get inspiration from B2C companies as well.” We can do a lot of educating in the financial services space, and we take the opportunity to do that.

Real Estate 52

Real Estate Customer Acquisition Finance B2C 52