Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Email campaign planning template One centralized place where campaign information lives is valuable for all email marketing programs. What do they care about?

Copywriting

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. No matter the size or scale of your business, having a B2B social media strategy in place is important. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 14, 2023

But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Social Insider 5.

Content Marketing

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator