B2C, Event Marketing, Marketing Plan and New Technology

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising

Advertising Advertisers Retail Shoppers

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Marketing

Marketing Pro Pulse

Stats roundup: the impact of Covid-19 on marketing & advertising

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

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