B2C, Global Marketing, Marketing Plan and Transform

CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO

CMO Transform B2C Marketing

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

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Marketing Pro Pulse

CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Stats roundup: the impact of Covid-19 on marketing & advertising

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