Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.
Hubspot Marketing
MARCH 19, 2024
And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.
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Litmus
OCTOBER 5, 2021
According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. From segmented to personalized. From company values to customer values.
Hubspot Marketing
OCTOBER 30, 2022
To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.
On24- CMO Confessions
MARCH 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
Adobe Experience Cloud Blog
APRIL 23, 2015
The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.
Adobe Experience Cloud Blog
FEBRUARY 17, 2012
B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.
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