Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. That doesn’t mean that marketing’s role has diminished, though. Image sourced from Digital Skill Blog.

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Transform eCommerce Retail Entertainment 82

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

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Customer B2C Transform Retail 99

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

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CMO Transform B2C Marketing 96

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. From setting up customer tech days, trade shows, product naming - we have a lot to learn from world-class B2C companies in the B2B space.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies.

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Transform Customer Journey CRM Marketing Automation Platform 103

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Now we’re much bigger and broader and do everything from executive search to more high-value transformational consulting.

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Transform Advertising Advertisers B2C 108

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The good old marketing funnel. Our speakers did.

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Transform Food eCommerce Education 69