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What Is Marketing — And How to Get It Working for You

Exposure Ninja

The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliate marketing and email marketing. It often involves sending a marketing message to a large number of people.

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Change Is Coming To B2B Marketing. Are You Ready?

Marketing Insider Group

41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. Inbound marketing costs 62% less per lead than traditional, outbound marketing. Change isn’t coming to B2B Marketing. It’s already well established… What’s a marketer to do?

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Marketing, Death and Taxes

Marketing Insider Group

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

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Important Marketing Terms You Should Know

Exposure Ninja

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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