Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SocialPilot

JANUARY 16, 2024

96% of B2C marketers and 91% of B2B marketers use Facebook. Marketers can reach a total potential audience of 2.249 billion users through Facebook. 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers. There are 250 million Facebook Shops worldwide.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Marketing Insider Group

JULY 1, 2020

They even have an innovative portal for marketing the company’s best asset, its employees. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. In the B2C sector, content marketing is just as important. For B2C, it’s 22 percent.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketing plan. These are influencers with 1,000 to 100,000 followers.

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