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Watching B2B TV: Thursday’s Daily Brief

Martech

Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? The associated community boasts more than 10,000 members. Read more here.