Rock Content

AUGUST 25, 2023

With B2B content marketing, you have to play the long game. Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? and How will social media marketing help achieve them?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Like white papers and case studies. Like age, gender, and location.

PR 70

PR Customer loyalty User-Generated Marketing 70