Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Get the daily newsletter search marketers rely on. Words matter. Play at least 50% of a product video.
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