Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 134

Whitepaper Analytics User-Generated Key Performance Indicator 134

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial.

Whitepaper 110

Whitepaper Analytics User-Generated Key Performance Indicator 110

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Here are some key ways in which AI analytics is benefitting businesses today.

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52

PR Marketing Marketers User-Generated 52

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs).

Key Performance Indicator 77

Key Performance Indicator CRM PR Analytics 77

Hubspot Marketing

NOVEMBER 30, 2022

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. If you don't have a dedicated PR team, it can be hard to get started. Download our free PR kit below: Download This Guide. Testimonials.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Public Relations and Media Outreach Public relations (PR) and media outreach involve managing your business’s reputation and influencing the public’s opinion of your brand. So, the team developed a strong presence on the platform.

PR 104

PR Customer loyalty User-Generated Marketing 104