Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– Marketing organizations in this digital age need a new blend of talent.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Duct Tape Marketing

JUNE 23, 2022

[2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? And then of course you're managing a team and that still takes time.

Branding 91

Branding B2C Price Education 91

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management. Collaboration.

Marketing Automation Platform 119

Marketing Automation Platform CRM Direct Mail Price 119