Base.ai
APRIL 18, 2022
If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– ResearchCorp’s Demand Generation Adoption Survey.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 11, 2021
Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. “The meeting might be going through to a salesperson, account manager or a CSM. From account management to customer success. Is there another step to be taken?
Sprout Social
MAY 4, 2020
Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.
Duct Tape Marketing
JUNE 23, 2022
3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? And then of course you're managing a team and that still takes time. What if I'm out there listening to this in there and I'm thinking to myself, I think I would wanna be one of those community manager people.
Base.ai
MAY 16, 2019
For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more.
Martech
JANUARY 13, 2022
Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management. Webinar and conference services.
Expert insights. Personalized for you.
52 
Let's personalize your content