How to use fan-driven marketing to foster brand love
Search Engine Land
SEPTEMBER 14, 2023
But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. This works for B2C (e.g., a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! Customers love your business because of how you: Improve their lives.
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