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The customer data platform market

Martech

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Create Content that Targets Your New Market. Be a helper, not a salesperson.

Insiders

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The Personal Touch of Technology in 2024

Set Up

We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization. Content Marketing: Invest in informative, value-driven content that educates and engages your audience.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

At the end of the day, contact-based marketing is not just about reaching out to individuals; it’s about understanding and engaging with them in a way that adds value to their experience with your brand. serves as a robust support system for businesses looking to adopt or enhance their contact-based marketing strategy.

CRM 107
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers.