Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel
Econsultancy
OCTOBER 19, 2022
Beauty might be classed as non-essential, but the ‘Lipstick Index’ – the theory that sales of affordable luxuries rise during economic downturns – indicates that it still holds intrinsic value for consumers. Marcia Kilgore, the founder and CEO.
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