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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% Travel ad spend set to grow at six times of overall ad market by 2023.