blog restore-ad-audiences-first-party-contact-data 
Customers.ai
FEBRUARY 21, 2024
Between all the new privacy laws, the end of those handy third-party cookies, and the ever-annoying bots tricking us into wasting our ad budgets, it feels like we’re running an obstacle course. And let’s not even get started on trying to keep up with how fast everything changes, including what our audiences are looking for.
Customers.ai
FEBRUARY 15, 2024
In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns. This blog post will delve into the synergy between our innovative product and Facebook ads, a pairing we believe is a match made in heaven.
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Customers.ai
MARCH 7, 2024
The gradual demise of the Facebook ad pixel , compounded by stringent privacy updates , has significantly hindered performance tracking and audience targeting capabilities. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit , gave us a pretty compelling narrative on the future of Facebook advertising.
Customers.ai
FEBRUARY 14, 2024
It may seem kind of backwards, relying on a technology that’s being phased out, but the reality is that marketers need ad platforms for leads, customers, sales, and revenue. According to Kim, marketers and advertisers need to develop robust first-party data strategies to maintain and enhance customer engagement and targeting precision.
Customers.ai
APRIL 11, 2024
Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective. The Fundamentals of Audience Segmentation 1.
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