Sales and Marketing Alignment: Thought Leadership with Christine Crandell
Adobe Experience Cloud Blog
JANUARY 12, 2010
Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Field marketing.
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