Brand Management Communications Email Marketing Telemarketing 
Marketing Insider Group
JUNE 22, 2010
The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.
Marketing Insider Group
SEPTEMBER 9, 2010
&# where they identify social media as presenting an “emerging crisis of brand identity&#. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 9, 2010
BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.
Marketing Insider Group
DECEMBER 21, 2010
In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads.
Marketing Insider Group
NOVEMBER 24, 2010
Why Marketing is the Engine of the Company Marketing Owns the Pipeline Marketing Owns the Innovation Agenda Marketing Owns the Information The 5 B2B Marketing Imperatives: Communicate your understanding and perspective of your customer’s problems Expose your beliefs about how to solve them Provide evidence for how you can solve them Demonstrate (..)
Marketing Insider Group
AUGUST 24, 2010
imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. Would you participate in a tweet chat that was hosted / sponsored by a brand? .&# What do you think?
Marketing Insider Group
NOVEMBER 11, 2010
I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.
Expert insights. Personalized for you.
76 
Let's personalize your content