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Brand Management

Content Marketing

Telemarketing

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

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Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing Customer loyalty Marketing Mix Social Media Marketing

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Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? I will come back and update this post with the recording when it becomes available.

Telemarketing Inbound Marketing Customer loyalty B2C

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I printed this and passed it out during our last sales meeting. I am sure it will help many of our agents.

Telemarketing Customer loyalty B2C Inbound Marketing

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The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy (..)

Marketing Mix Telemarketing Customer loyalty Social Media Marketing

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The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing Inbound Marketing Customer loyalty B2C

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The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being (..)

Telemarketing Customer loyalty Inbound Marketing B2C

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How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing Customer loyalty Marketing Mix Inbound Marketing

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November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 2, 2010 Subscribe November: The Five Links You Need Share Halloween is over and with the turning of the calendar page to (..)

Telemarketing Customer loyalty Inbound Marketing B2C

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently (..)

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Marketers

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing Customer loyalty Inbound Marketing B2C

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow!

Telemarketing Customer loyalty B2C Inbound Marketing

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9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 26, 2010 Subscribe 9 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social (..)

Telemarketing B2C Inbound Marketing Customer loyalty

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8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 1, 2010 2 Subscribe 8 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social (..)

Telemarketing B2C Inbound Marketing Customer loyalty

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Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing B2C Inbound Marketing Customer loyalty

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Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 9, 2010 Subscribe Social Media: The Journey Begins With You Share Great news, your boss has selected you to create and manage (..)

Telemarketing B2C Inbound Marketing Customer loyalty

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The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few (..)

New Markets Telemarketing Inbound Marketing Customer loyalty

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Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. There is so much noise out there and figuring out tips really work.

Branding Telemarketing Marketing Mix Customer loyalty

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The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 7, 2010 1 Subscribe The Future of B2B Marketing: It’s Social Share The Future's So Bright I received a question (..)

Telemarketing Transform Inbound Marketing Customer loyalty

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Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Telemarketing Customer loyalty Inbound Marketing B2C

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A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Telemarketing eBook Inbound Marketing Customer loyalty

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing Customer loyalty User-Generated Marketing

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile (..)

Telemarketing Customer loyalty Entertainment User-Generated

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Telemarketing Customer loyalty User-Generated Inbound Marketing

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Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 14, 2010 1 Subscribe Whatever Happened To The Business Case Share There is a graveyard of good ideas in the corporate world. (..)

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

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Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately (..)

Outbound Marketing

Outbound Marketing Telemarketing Customer loyalty B2C

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 19, 2010 2 Subscribe Enjoy A Demand Funnel Cocktail Share I was recently asked by the good folks over at Focus to participate (..)

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight.

Whitepaper Telemarketing Customer loyalty Inbound Marketing

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important (..)

Marketing Mix Telemarketing Customer loyalty Inbound Marketing

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The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution (..)

Whitepaper Telemarketing Customer loyalty Social Media Marketing

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend (..)

Telemarketing Customer loyalty B2C Marketing Mix

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What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

Social Media And Your Personal Brand 8 Essential Social Media Resources Finding The Time To Tweet or Blog? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. I regularly participate in three or four chats a week.

Telemarketing Marketing Mix B2C Inbound Marketing

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty User-Generated Inbound Marketing

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty User-Generated Inbound Marketing