Remove Brand Management Remove Customer loyalty Remove Target Market
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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

The word ‘brand’ comes from an old term meaning a ‘burning piece’ of wood or torch, which later evolved to refer to the mark made by branding with a hot iron for identification. A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? How can social media extend our brand relationship with our target market?

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.