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MarTechBot update: Personas, image generation and new prompts

Martech

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

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Why we care about marketing management

Martech

Good marketing management helps your brand initiatives and marketing campaigns stay on course. With so many areas to consider with your marketing efforts, here’s a quick breakdown of some important types. Product management : This aims to develop or bring a new product to the market.

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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What is customer experience and why does it matter?

Martech

Resolving these issues before customers bring them to you allows you to decrease the total number of tickets your agents receive while providing a streamlined and enjoyable experience. Talk to customer-facing staff. In addition to creating feedback loops with customers, marketers should build them with their employees as well.

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