Remove Brand Management Remove Customer Marketing Remove Succession Management Remove Transform
article thumbnail

What is customer experience and why does it matter?

Martech

Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Talk to customer-facing staff.

Customer 141