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Balancing generalists and specialists: An essential strategy for marketing success

Martech

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis.

CMO 96
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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best for: Digital marketers, web developers, and content creators.

CRM 89
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Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. I constantly see social media marketers saying they don’t “get” Reddit. Is there anything in the beta stage?

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy. However, they are quite pricey.

Place 78
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Plagiarism: What Is It and How Can It Hurt Your Content Marketing?

Rock Content

Plagiarism tanks your SEO SEO is all about filling your website, blog, and landing pages with incredible original material that genuinely serves search engine users. How Plagiarism Affects SEO Plagiarism is already unethical, but it’s also impractical. Problems like these can even be serious enough to end a small business.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

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What Are Branded Keywords And Why They Are So Important for Content Marketing?

Rock Content

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. How important are branded keywords? How to find branded keywords?