Adobe Experience Cloud Blog

JANUARY 28, 2014

MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. In short, marketing automation enables you to succeed with every other technology on this list. Direct Marketing News reports that only 17% of marketers are updating data in real time.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Duct Tape Marketing

MAY 23, 2014

A good rule of thumb in branding is that if you can paste your logo on top of someone else’s marketing piece, you don’t have a unique brand to claim. In outbound marketing, we are filled with formulas that are driven by percentage of response, ROI and the number of visitors to a site. Why waste the opportunity?

Outbound Marketing 67

Outbound Marketing Logistics Inbound Marketing Marketing 67

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

NOVEMBER 18, 2010

Quantity The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. One thing that’s not going to go away even in 2011 is the email marketing efforts.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81