Brand Management, Finance and New Markets

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

CMO

CMO Finance Marketing Marketers

Global Branding: What it is And How to do Global Brand Management

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Increase brand value. Globally recognized brands gain market value.

Brand Management

Brand Management Branding Management Logistics

Marketing Pro Pulse

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Global Branding: What it is And How to do Global Brand Management

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