Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty
The CMO Survey
MARCH 28, 2023
Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1 percent), while having the right operating model is in second place (19.4
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