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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. And the first week of January, it opened its platform to an API that Albertsons Media Collective built for measuring marketing mix modeling efforts.

CMO
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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. These chats can also allow a brand/product to create significant social capital. Would you participate in a tweet chat that was hosted / sponsored by a brand?