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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

As a VP of marketing: The most ideal way to start sales enablement is top-down. As a VP of marketing, you have the authority and power to initiate collaboration with the VP of sales. Obviously, you have your marketing plan and initiatives for the year, as does the sales team. Event Marketing.

CRM 103
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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

But, before you kill “outbound marketing” in your budget, marketing plan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business. Why waste the opportunity?