Brand Management, Management, Market Segmentation and New Markets

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Strategic metric use is up from three years ago, but tactical marketing metrics are still the focus of most organizations. percent increase this year.

CMO

CMO Finance Marketing Marketers

Role of artificial intelligence in marketing

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Social media has made brands more susceptible to scrutiny than ever before.

Marketing

Marketing Marketers Market Trends Manufacturing

Marketing Pro Pulse

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Role of artificial intelligence in marketing

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