Brand Management Marketing Mix New Markets Traditional Marketing 
Marketing Insider Group
SEPTEMBER 15, 2010
Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. &# Because with community comes more revenue, higher retention and lower costs.
Marketing Insider Group
MAY 10, 2010
The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer. And Thanks to Elizabeth Brenner for copywriting and editorial services. Related Posts: Need to Drive Leads?
Marketing Insider Group
MAY 10, 2010
The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer. And Thanks to Elizabeth Brenner for copywriting and editorial services. Related Posts: Need to Drive Leads?
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