Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Almost 50% of the users in this study withheld accurate contact details. Share your thoughts, post a comment.

Telemarketing 71

Telemarketing Inbound Marketing Customer loyalty B2C 71

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. and “ what can we achieve ?”

Whitepaper 79

Whitepaper Telemarketing Customer loyalty Inbound Marketing 79

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 18, 2010

The brand is back, baby! We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around.

Inbound Marketing 84

Inbound Marketing Customer loyalty Telemarketing Marketing 84

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?

Energy 67

Energy Telemarketing Shipping Customer loyalty 67

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?

Energy 58

Energy Telemarketing Shipping Customer loyalty 58

Marketing Insider Group

SEPTEMBER 30, 2010

Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Couldn’t have been more appropriate with your thoughts on how marketing is all about selling and not anything different as some marketing folks tend to think.

Marketing 79

Marketing Marketers Manufacturing Telemarketing 79

Marketing Insider Group

JUNE 4, 2010

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

PR 76

PR Marketing Mix Telemarketing Inbound Marketing 76