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Why high-consideration industries need AI optimization

Martech

In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI. Brands need a strategy to take back control. This is a unique value of GEO, as many brands lack this convergence. AI optimization.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. (Plus, a bonus rip in the spacetime continuum.)

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What is a Creative Management Platform (CMP)?

Bannerflow

Using a CMP performance marketers and designers work in harmony to iterate and optimise campaigns. More engaging ads, better ad performance, and improved ROI. ” Josh Heaton, Design Manager and Head of Gamer Creative. Meaning a Brand Manager based in New York can sign-off an entire worldwide campaign.