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Sales and Marketing Alignment: Thought Leadership with Christine Crandell

Adobe Experience Cloud Blog

JANUARY 12, 2010

Depending on the marketing organization’s core competencies, this can require minor tweaking or a wholesale overhaul of the marketing organization to develop a healthy balance between brand management, revenue generation and market strategy. What steps does a company go through to align sales & marketing?

Thought Leadership 88
Thought Leadership Finance Marketing Marketers 88
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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Adobe Experience Cloud Blog

AUGUST 4, 2016

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.

Content Marketing 98
Content Marketing Thought Leadership Outbound Marketing Entertainment 98
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