Differentiation Strategy (and the Sea of Sameness)
CXL
JUNE 2, 2020
Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication. The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Market saturation.
135 
Let's personalize your content