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Role of Conversational Marketing in Converting Leads

Aspiration Marketing

Conversational marketing is a method of utilizing authentic, real-time interactions to guide potential buyers through the conversion funnel. By fostering trust and loyalty through engagement and feedback, it can lead to increased revenue, engagement, and customer acquisition.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The marketing classic Differentiate or Die offers ideas for eight types of differentiation (commentary provided by me): 1. Getting into the mind with a new idea or product or benefit is an enormous advantage: HubSpot and inbound marketing ; Coca-Cola, “the original.”.

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