Martech

FEBRUARY 21, 2023

Defining an effective positioning strategy means clearly defining and understanding your ideal customer — the types of clients you’re best suited to serve. This requires exploring your experience within different business categories, market segments, audiences and even business models, depending on the clients you’ve served.

Performance Marketing 95

Performance Marketing Market Segmentation Marketing Marketers 95

Martech

MARCH 1, 2023

This approach requires a unified customer database to ensure consistency across all touchpoints. Omnipresent marketing Omnipresent marketing requires being present wherever the customer is, regardless of the device or channel they use to engage with the brand. Engage with brands on their terms.

Customer loyalty 113

Customer loyalty Customer Journey Marketing Marketers 113

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79