Adobe Experience Cloud Blog

JANUARY 21, 2016

As we know, marketing communications can be a noisy space—people are inundated with thousands of marketing messages every day and the only way to break through the noise is to have a relevant, personalized conversation. Stacy Milman, Partner Marketing. What this means for you: Yes, we’ve heard this before.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Adobe Experience Cloud Blog

JULY 12, 2011

Marketing has traditionally been viewed (fairly or unfairly) as playing a supporting role to sales. The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. Nothing succeeds like success.

Direct Mail 113

Direct Mail Event Marketing Management Partner Marketing 113

CXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. How Invoca combined data and direct mail to get a 33X ROI.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87