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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this. They’re looking at the relationships between categories, brands, or products and particular audiences. Our AI-enabled dashboard allows them to get ahead of change by tracking trends over time.

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