David Meerman Scott

FEBRUARY 16, 2022

It was a massive wakeup call and I got to work to change my life and health! At that time, I didn’t have the energy required to do my work and my doctor was beginning to worry about some of my numbers, discussing the possibility of putting me on medications.

Health 98

Health Energy Branding 98

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Branding 100

Branding Gen Z Fashion Food 100

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect.

Product 81

Product Branding Gen Z Health 81

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Traackr

MAY 14, 2021

People want authentic and inclusive conversations about women’s health - here are some of the brands and influencers leading the charge.

Health 76

Health Branding 76

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 95

Food Branding Energy Manufacturing 95

Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume. 12 things to review during your health check.

Health 61

Health Email Marketing Law Customer 61

CMO Network

APRIL 15, 2022

As the world dives deeper into embracing lifestyles focused on wellness, Naturna is a new brand and practice that is pioneering new approaches to holistic health. I caught up with founder Christina Burns to find out more.

Health 52

Health Branding CMO 52

ConsumerTalk

SEPTEMBER 7, 2022

Companies that focus on healthy products are no different than any other CPG brand. They want to offer products that taste better than their competitors, provide value by charging the lowest prices the market can bear, and be rewarded financially by profiting from their choices.

Health 98

Health Price Product Branding 98

Marketing Insider Group

SEPTEMBER 2, 2015

Brand health measures how your digital audience feels about you. Note: Paid vs organic search traffic can also be used to measure brand awareness. Brands should also track if their social follower growth positively correlates with their total number of shares. Keep in mind our total site traffic is 1,410,977 visits.

Health 88

Health Branding Non-Profit SEO 88

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 113

Branding Health Customer loyalty User-Generated 113

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 88

Branding Health PR Transform 88

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 118

Branding Health Thought Leadership Fashion 118

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Branding 135

Branding Health Analytics User-Generated 135

Marketing Insider Group

AUGUST 20, 2015

If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. How do you know how much they like your brand?

Health 82

Health Branding Advertising Advertisers 82

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Branding 127

Branding Customer Key Performance Indicator Fashion 127

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Branding 91

Branding Health Social Media Marketing Product 91

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 128

Branding Communications Health PR 128

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Education and Health Services. Without further adieu, let's dive in. Website Traffic. Sample size.

Branding 108

Branding Manufacturing Health Retail 108

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. They might google a brand, look at pictures of the car and end up on a dealer’s website.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Branding 84

Branding Key Performance Indicator Transform Health 84

Martech

JANUARY 5, 2022

The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. Register today for “The Ultimate Social Media Guide to Building Your Brand in 2022,” presented by NetBase Quid. This is more important than ever in light of the past 22 months of the pandemic.

Branding 115

Branding Health Social Media Marketing Marketing 115

Vertical Response

AUGUST 28, 2023

Yet, a vital piece of the puzzle often remains unnoticed: your branding color palette. Each hue evokes distinct feelings, shaping how subscribers perceive your brand. When finalizing a palette, align it with the emotional message of your brand, ensuring a meaningful connection with your audience.

Email Marketing 80

Email Marketing Branding Energy Health 80

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Gen Z 74

Gen Z Branding Health Finance 74

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 104

Management Branding User-Generated Energy 104

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 129

Branding Transform Thought Leadership Advertising 129

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

Content Marketing 128

Content Marketing Branding Health Marketing 128

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 114

Gen Z Branding Millennials Transform 114

Sprout Social

AUGUST 3, 2021

million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. . — Laura Lexx (@lauralexx) July 27, 2021.

Branding 133

Branding Health Place Video Marketing 133

CMO Network

JULY 13, 2022

Along with his mother Maria Shriver, MOSH is his latest venture in the world of disruptive consumer brands. After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV.

Health 98

Health Branding Food CMO 98

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 113

Social Media Marketing Gen Z Health Marketing 113

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 65

Transform Customer Branding Food 65

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. Will brands invest in experiential marketing? So, yes, brands will continue to and increase their investments in experiential marketing. Why are brands investing in experiential marketing? Let’s discuss why.

Branding 127

Branding Food B2C Health 127

Adobe Experience Cloud Blog

DECEMBER 26, 2016

As a general rule-of-thumb, healthy strategies leverage balanced communications to deliver results and maximize the use of everyone’s time, both the audience’s and brand’s. Program health can be measured based on both qualitative and quantitative metrics. What other tips do you have for a healthier marketing strategy?

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. We live it.

Management 89

Management Real Estate Branding Food 89

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92