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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

As Tyler put it, digital marketing and marketing automation are major breakthroughs that are influencing the way we engage our audience. The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. A story, feeling, informative technology?

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a consumer as well as who that consumer is. Every time a consumer interacts with the brand – regardless of channel – a different identifier (also called a key) can be attributed to that individual.