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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. ” The premium berry market. A business model for berries.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? One of those companies was Driscoll’s, the “only the finest berries” brand. Yes, we are.” Why we care.