CMO CRM New Technology Thought Leadership 
Adobe Experience Cloud Blog
JUNE 10, 2013
In the past, it was the IT department that controlled technology and infrastructure purchase decisions. But with the advent of cloud-based technologies such as marketing automation , CRM systems, social media, and the proliferation of mobile devices, purchase decisions have become a collaborative endeavor. IT in a Silo.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. They will need to understand the ins and outs of your system rules, filters, segmentation, scoring model, revenue stages and flows, CRM platform capabilities (if you have one), and more. Have a hacker’s mindset.
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Martech
FEBRUARY 15, 2024
That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals.
Adobe Experience Cloud Blog
MARCH 20, 2018
If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? To do this, they know it’s not just about the right technology—it’s also about people.
Marketing Insider Group
JULY 1, 2020
It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. How can investing in new technology empower your content marketing strategy even more?
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