CMO Customer Acquisition Customer Journey Market Segmentation 
Marketing Insider Group
SEPTEMBER 2, 2020
An understanding of customer habits and trends. A vision for the end-to-end customer journey that touches everything from customer service to product development. By developing a comprehensive strategy that hits on the CEOs agenda, CMOs become a partner and co-own future growth with key stakeholders.
CXL
MAY 27, 2022
Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”. .
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.
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